Tahukar Music
Tahukar Music Entertainment Pvt. Ltd., operating under the brand name Tahukar Music, is an Indian music label and entertainment company founded in 2024, headquartered in Surat, Gujarat. The company focuses on promoting regional Indian music, particularly Gujarati folk, Desi hip-hop, and emotional fusion tracks. It is co-founded by Milan Kachariya and Bharat Variya, who lead the label’s business operations and musical direction, respectively.
Life & Career
Milan Kachariya (MK)
Milan Kachariya, co-founder of Tahukar Music, brings over 5 years of experience in backend music business operations. He manages the label’s core structure, including GST and business registration, licensing (e.g., IPRS), digital distribution, promotional campaigns, and strategic marketing. Milan ensures that every release is handled professionally with compliance, reach, and monetization in mind.
He is known for building sustainable workflows that support emerging artists and promote their content to a wider audience.
Bharat Variya (B. Variya)
Bharat Variya, co-founder and the creative lead at Tahukar Music, has over 6 years of experience in music production, composition, mixing, and mastering. He is responsible for the artistic sound and quality of the label’s releases. Bharat specializes in creating emotionally rich tracks that blend traditional Gujarati rhythms with modern beats and arrangements.
He works closely with singers, lyricists, and instrumentalists to shape songs from concept to final mastering.
As a Team
Together, MK and B. Variya aim to redefine regional Indian music by providing a professional, artist-first ecosystem rooted in culture, technology, and innovation.
Early & Personal Life
Milan Kachariya (MK)
Milan Kachariya was born and raised in Gujarat, India, where he developed a strong interest in entrepreneurship and digital media from a young age. Growing up in a culturally rich environment, Milan was inspired by the business potential of regional music and content creation.He pursued his education with a focus on commerce and business operations, which later shaped his role as a backend strategist in the entertainment field. Milan’s early exposure to both technology and regional culture enabled him to bridge the gap between traditional music and modern distribution platforms.Outside of his professional work, Milan is passionate about regional storytelling, folk culture preservation, and exploring the use of digital tools to empower independent artists.
Bharat Variya (B. Variya)
Bharat Variya was born in Gujarat, India, and grew up surrounded by music, local rhythms, and community celebrations that shaped his musical sensibilities. From a young age, he showed a natural talent for melody, rhythm, and composition.With a strong inclination toward sound engineering and music production, Bharat began learning mixing and mastering techniques during his teenage years. Over time, he gained hands-on experience by working on local music projects and live performances.He is largely self-taught and driven by a deep passion for music creation, particularly in blending traditional sounds with modern genres. Bharat continues to work closely with singers and musicians to refine the unique sound of Tahukar Music.In his personal time, he enjoys experimenting with new sounds, studying global music trends, and collaborating with up-and-coming regional artists.
Discography
1. Improve Content Quality
- Hire or collaborate with professional lyricists, vocalists, and sound engineers to ensure clean production, clear vocals, and emotional depth.
- Use high-quality recording equipment or professional studios for better audio clarity.
- Refine mixing & mastering to compete with commercial-level songs (Bharat Variya can keep leveling up here).
2. Plan a Stronger Release Strategy
- Build hype: Teasers, behind-the-scenes clips, countdowns.
- Release Schedule: Drop songs consistently (e.g., 2 per month).
- Release on Friday or Monday for maximum platform traction.
3. Leverage Visuals
- Invest in better music videos, lyric videos, or motion graphics.
- Even a simple, well-shot short video can go viral on YouTube Shorts and Instagram Reels.
4. Optimize Metadata
- Use perfect titles, thumbnails, descriptions, and hashtags.
- Add keywords for Gujarati culture, regional language, and mood-based terms (e.g., #GujaratiRap, #HeartbreakSong).
- Use SEO-rich descriptions for YouTube and Spotify.
5. Promote Smarter
- Collaborate with regional influencers or Reels creators.
- Submit to Spotify editorial playlists via TuneCore’s playlist pitching option.
- Share behind-the-scenes content (fans love artist journeys).
- Run YouTube Ads or Instagram promotions during release week.
6. Gather Feedback from Fans
- Ask your audience: “Which part of the song did you love?”
“What mood should we create next?” - Use YouTube Community Posts or Instagram Polls.
7. Document & Learn
After each release:
- Track performance: Views, streams, watch time, saves.
- What worked? What didn’t? (Title? Hook? Thumbnail?)
- Document lessons learned for the next release.
8. Build a Fanbase — Not Just Views
- Reply to comments.
- Pin top fan comments on YouTube.
- Invite fans to remix, dance, or duet your track on Instagram/TikTok.
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Tahukar Music
Birth Name
Artist Name
Born
Birth Place
Genre
Role
Years Active
Label
Top Release
Top Store
Tahukar Music Entertainment PVT. LTD.
Tahukar Music
30/09/2024
Gujarat
Gujarati, Hindi
Singer
2024
Tahukar Music
paisa paisa
YouTube
